When people hear the word "design," they think of the arts. Fashion, interior, fine arts, etc. But, what is the definition of design?
Noun: 2. purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.
According to the definition, a design is not ALWAYS about aesthetics. It is more about HOW something works to accomplish an intent, action, or object. We can approach the building of business with the creativity and mindset of a designer. Meaning- creating (or designing, in this case) business models with a plan, purpose, or intent to exist and drive action, facts, or people.
Designing a business model requires several items. I believe that the top 3 are:
- A solid Value Proposition= How and/or why does your product/service add value to your potential customer's life? What makes your product/service better than the next company in your industry?
- A Mission Statement= What is the vision that drives and motivates the behavior and culture in your company?
- A sustainability story= What elements of sustainability support and add additional value to your brand, product/services, Value Proposition, and are included in the DNA of your Mission Statement?
Perhaps you never thought that sustainability applied to your industry, let alone your brand. Well, you're in luck! You can find a sustainability story in everything!
This is what Stitch&Sustain is all about! Helping companies find their sustainability story and designing or modifying a business model that supports that very story.
So, what's your story?